Apple is reportedly considering acquiring the AI search engine startup Perplexity to enhance its AI capabilities and integrate it into its Safari web browser. Discussions are at an early stage, and no formal offer has been made. This potential acquisition could impact Google’s search engine deal with Apple, and follows Meta’s failed attempt to acquire Perplexity.
Reference Link: https://inc42.com/buzz/apple-considers-buying-ai-startup-perplexity-report/?fbclid=IwY2xjawLDj4pleHRuA2FlbQIxMABicmlkETFkSkdnRlVYQ2t4UEFzVkU5AR5X3eFxg0DMM3QN9PvAAUK3OJXPTPO4b0NbCNqYKfdXNc2p68QclIAIQ6Kuew_aem_F3qZIU_TDKp-VYOFT1bphw